Catching the Glass Wave

running coast(ie) to coast(ie)


By 2017 the global surfing market is expected to be a $13.2 billion industry. Within the market women are one of the primary consumers. Ladies apparel is a major revenue generator in the market. Ironically, while women may drive the market there is a glass wave that women are trying to catch.

The glass wave women are paddling for is the same gap women are trying to close in other industries such as politics, business, and education. There is a disparity in the number of women in the top leadership spots. In the United States 3% of CEOs are women and in government the country ranks 71st in female legislative representation, behind Bangladesh and Sudan. Similar disparities are found in the professional surf tour.

The women’s tour features 17 women who compete in seven events, compared to the men’s tour that features 34 surfers competing in ten events. The…

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