We were sitting around one day trying to think of what to call the new branch of our company. The launch was just a few weeks away. Everyone loved the product and we already had a strong following. We were confident that we had a hit, but the name just eluded us.
Nothing really came to us. We thought it would be easy, but Long Underwear, Socks, and Trousers, we just could not put our finger on the right name. We felt like it was right in front of us, but we just did not have the ache or desire for any of the names we threw out there.